One Heart Source Logo

original OHS logo
www.oneheartsource.org

One Heart Source (OHS) is an orphanage in Tanzania. One of my good friends and former roommate helped start this organization after spending a summer in Africa with Students for International Change. The organization's goal is to break the cycle generational transmission of AIDS/HIV by providing health education as well as academic education in hopes to develop a new generation of advocates and leaders within Tanzania. They focus on education, public health and social change.

One Heart Source Logo
hand-drawn version

Since this is such a great cause, I thought I'd work one of my class assignments in. I am currently working on a new logo for them. My focus is to make on that appeals to both their sponsors by looking credible, but also appeal to the 'street kids' in Arush, Tanzania, whom are the organization's current target. Since there are language barriers as well as literacy barriers, I wanted it to be as pictorial as possible, to have a sense of comfort/home as well as familiarity. (Thus the acacia tree) On the business side it needs to look forward thinking, strong, and credible. To achieve this I'm making the type faces san serif for the most part (modern) and organized. The hardest thing to capture is the group's focus on social change and their idea that it starts with one. To focus in on this I drew the roots of the tree/heart growing from the "source" or foundation the logo all sits on. I chose a script font for "one" to make it seem more organic/familiar. This also gave me the opportunity to connect the "one" with the "t" of "heart". All these interconnections symbolize the connections within the organization and the children they help (almost like a family) as well as on a larger scale, it symbolizes a connection with every human being.

I'm still working on it though. Let me know if you have any ideas! I think I'm going to make the tree a bit smaller and the "heart" font less hand drawn. Moving it onto the computer!